Traditionally, film production has had an incredibly high barrier of entry, not only because it requires a ton of skilled people, but the equipment and processes needed to produce high quality work were costly. However, over the last decade, advances in camera and computing technology have drastically changed the game, yet many companies are still milking their clients like it’s 1995. Why not, right?
Riotmaker was formed on a simple premise: operate like a small business does in virtually any other industry. That means be competitive and approach production from a practical standpoint. An accounting firm, for example, wouldn’t hire an auditor for 300K if it could find an equally talented one for 50K. Hollywood has historically ignored “supply and demand” market metrics in favor of something resembling a club.
Whether it’s sourcing locations on a direct basis or hiring non-union crew, the goal is to deliver VALUE to our clients by offering original short-form content without inefficiencies or waste. Our roster consists of directors that specialize in a range of genres, from cinematic storytelling to comedy, with one commonality: they all have that scrappy, sans ego mentality. Put another way: we’re the type of company that flies coach.
Harrison, with Nick Costello, established Riotmaker in 2012. Prior to becoming a content producer, Harrison worked in sports media. He thinks the Shield and The Wire are better than Breaking Bad. Harrison grew up on the mean streets of Palm Desert and graduated from the University of Arizona.
Nick shifted his focus towards film production when he realized he’d never make it doing work that wasn’t fun. Adios, finance. Since then, he’s produced and/or directed a modest amount of commercials and still retains four years of NCAA eligibility. He lives in Encino with his fiancé and miniature husky, Bella.